MY-THOS

My-thos is a new drink brand which will arrive on the French market in 2023 and is based on the theme of Myth.
It’s a cold tea-based drink, above all organic, without alcohol and without superfluous ingredients!

The goal is to design and create the identity of this new brand

and its communication.

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For this subject I chose to connect Greek mythology to refer to the name of the drink and the “dot to dot” to add a younger and more offbeat side because the target of the brand

is a segment of the population between 20/35 years old.

Dot to dot refers to the games we played as children to pass the time, here it allows you to have a playful side while drinking a refreshing drink.